Today, I want to go over how to find keywords on Jaaxy. I already wrote how you can do this in Wealthy Affiliates keyword tool (read here), but I want to show what you can do on Jaaxy’s tool that you can’t do on the Wealthy Affiliate keyword tool.
What you are looking for
When searching for a new keyword to rank for, you want to look at the following metrics:
- Average Monthly Searches
- Quoted Search Results
- Keyword Quality Indicator
- SEO Score
Average Monthly Searches
The average monthly searches tells you how many people on average are searching for this exact phrase. Unlike googles keyword planner, Jaaxy is not giving you an estimate. In other words, it is trying to give you more precise data. As an example, there is a huge difference between 575 visitors a month vs 600 visitors a month. Googles keyword planner will give you the latter which in this example would be overstated by 25 people. If your conversion rate in your business is 10% of visitors, that is 2 to 3 people that you are not technically converting as a result of overestimation. Again, I am stating that Jaaxy will give you more accurate monthly search data.
Traffic tells you how much people are expected to visit your website personally if you land within the first 10 results on the first page of google. If you were targeting the keyword “how to make money online marketing”, you can expect 49 out of 283 expected people to visit your site looking for answers.
Quoted Search Result
The quoted search results is a metric used to tell you how many websites are trying to target the exact same keyword. The lower the QSR, the better as that means you have less competition to compete with. As you can see on the right, there are a few QSR’s for a few keyword phrases. The QSR of “0” is the most ideal for any affiliate marketer as it means there is no competition for that keyword and that you can freely market to that particular audience. Ideally, when choosing a keyword, you do not want to choose a keyword that is above 300 especially when you are just starting out your affiliate marketing website. By doing so, you avoid major competition as the odds of a new website ranking on the first page for a competitive phrase is low. If you rank on the second, you will get little to absolutely no traffic at all especially when people want answers quickly.
Keyword Quality Indicator (KQI)
The KQI tells you how good your keywords are and is another form of your competition metrics. Like a stoplight, red tells you to stop, green means go, and yellow for online traffic purposes means it is okay (I know it means slow down in driving terms). Ideally, you want to take the keywords that have a green light because it means you have a really good shot of getting traffic. Red light means you want to avoid that particular keyword because there are already to many sites competing for that word.
The Seo score shows you the odds of ranking on that particular phrase. As you can see on the right, the first phrase has an SEO score of 8. This means the odds of you ranking in all the major search engines for this term organically is very low. Ideally, when I am doing keyword research, I make sure that the keywords that I am using ranks at 90 or higher. If I find a word or phrase that is ranked at 98 versus 87, I would be smart to take the keyword that is ranked 98.
One last thing
While ranking for keywords is very important for making sure your site is exposed to the billions of people on the internet, understand that it is not the be-all-end-all. You have to make sure you are writing your content naturally and not just stuffing your articles with keywords. In fact, doing so will get you no exposure and google will see to it that you are punished. At the end of the day, all google wants is for sites to be providing helpful content and content that feels will be the most relevant to helping peoples needs even if the keywords the visitor is searching for doesn’t have keywords you used. I have seen peoples articles rank successfully for search terms that don’t match word for word or even keywords that they were not even targeting. The reason is because google ranks all your written content anyways. So to sum it up, just write helpful content.
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